Category: Marketing

Types of Customers

Marketing, Product

If you want to achieve in your business, you have to setup your business model correctly. when we talking about business model at that time main element of business model will be type of our customers. we need to identified that who will be our ideal customer. to identified customer we need to measure two parameter.

  1. Effort: We will consider here how much effort we need to put in marketing, sales, and operation to fulfilled customer requirements.
  2. Return: We consider here profit margins, turn around time, and repeated business or capacity of buying other services.

Base on above parameter you can find 4 type of customer:

  1. Amazing Customers : Low Efforts and high return
  2. Bread winning customers: High Efforts and High Return
  3. Convenience Customers: Low Efforts and Low Return
  4. Dangerous Customers: High Efforts and Low Return

You have to find your customer type %. You might have convenience customer in your pipeline, also have bread winning customers and amazing customers. You have to build funnel to win more amazing customers and you need to give your more efforts to find amazing customers.

KPI – Key Performance Indicator

Marketing, Product

Key Performance Indicator (KPI) is very important for each business. KPI will help business owner to check how effectively they are achieving their business objective. Business has to build KPI in each department like Marketing, Sales, Operations, R&D, finance, HR and Managment.

Each Business type has its own KPIs. You have to identify which KPI is most important for your business.

Today we will see some examples of Marketing KPI which help the business owner to identify how their marketing team is doing. There are many KPI that will belong to the Marketing Area but we will see just a few to get the idea that how to define KPI.

  • Sales Qualified Leads (SQL)
  • Purchase Funnel
  • Funnel Conversion Rates
  • Brand awareness
  • Lifetime value of a customer (LTV)
  • Customer acquisition cost (CAC)
  • Customer retention

all are above KPI which will be belong to SaaS base platform. you have to find your own business KPI for Marketing department. You have to keep track of day wise, week wise and month wise. Base on comparison you will able to see that does your strategic is helping you to achieve your goals which you have define.

Inbound lead – what, why & how?

Marketing

What is Inbound lead?

Inbound lead is who are looking for your service and approach you for your service or product. Inbound lead may approach you via call, email or website contact form.

Why work on Inbound lead?

when you generated inbound lead at that time your prospect knows you. they have did R&D about your product and your services. they are willing to know more about your service and product.

Inbound lead is easy to convert compare to outbound lead as customer has shown interested to work with you and there are number of parameters which effects.

How to generated Inbound lead?

  1. Find out product or service which you want to target with inbound lead. base on that find your ideal customer list.
  2. Build Website or landing page base on service or product which which you have find on step 1.
  3. Apply SEO strategy on your website or landing page.
  4. User social media base on content generations strategy.
  5. Write blog base on your expertise which can add value in customer life.
  6. Make mailing list base on your product / service ideal customer.
  7. Do the video base platform marketing. create video and upload on youtube or any other platform where you can find your customer.

Podcast about blog: https://anchor.fm/early-bird-5ac-club-surat/episodes/Inbound-Lead-What–why-and-how-ei1edd

Questions for all readers: what you do for your inbound lead generation? please do comment and share your idea.