Key Performance Indicator (KPI) is very important for each business. KPI will help business owner to check how effectively they are achieving their business objective. Business has to build KPI in each department like Marketing, Sales, Operations, R&D, finance, HR and Managment.
Each Business type has its own KPIs. You have to identify which KPI is most important for your business.
Today we will see some examples of Marketing KPI which help the business owner to identify how their marketing team is doing. There are many KPI that will belong to the Marketing Area but we will see just a few to get the idea that how to define KPI.
- Sales Qualified Leads (SQL)
- Purchase Funnel
- Funnel Conversion Rates
- Brand awareness
- Lifetime value of a customer (LTV)
- Customer acquisition cost (CAC)
- Customer retention
all are above KPI which will be belong to SaaS base platform. you have to find your own business KPI for Marketing department. You have to keep track of day wise, week wise and month wise. Base on comparison you will able to see that does your strategic is helping you to achieve your goals which you have define.