If you want to achieve in your business, you have to setup your business model correctly. when we talking about business model at that time main element of business model will be type of our customers. we need to identified that who will be our ideal customer. to identified customer we need to measure two parameter.
- Effort: We will consider here how much effort we need to put in marketing, sales, and operation to fulfilled customer requirements.
- Return: We consider here profit margins, turn around time, and repeated business or capacity of buying other services.
Base on above parameter you can find 4 type of customer:
- Amazing Customers : Low Efforts and high return
- Bread winning customers: High Efforts and High Return
- Convenience Customers: Low Efforts and Low Return
- Dangerous Customers: High Efforts and Low Return
You have to find your customer type %. You might have convenience customer in your pipeline, also have bread winning customers and amazing customers. You have to build funnel to win more amazing customers and you need to give your more efforts to find amazing customers.